According to a recent study, companies generate $42 on every dollar spent through email marketing. With over 306 billion emails sent and received every day in 2021, companies have admitted how valuable email marketing tools are in the post-pandemic era. Mailchimp has been a famous platform for this purpose. But as of now, there are many more excellent alternatives to Mailchimp overcoming the limitations of the former.
When it comes to proving the legitimacy of email marketing, the numbers speak for themselves. It’s the ultimate tool to reach the world of potential customers and keep them updated about your products and services.
List of 10 Best Mailchimp Alternatives
A couple of common limitations of Mailchimp that users often report are finding settings, list segmentation, or saving drafts for every email to send. A complicated interface, inadequate support for free use, and even expensive plans are further reasons that have put Mailchimp under fire. That’s why it is essential to find a better substitute for Mailchimp for email marketing. Here are the top picks for your business.
1. Mailjet
Mailjet is an email marketing service that has been around for 10 years or less. It offers a wide range of features, including automated emails, surveys, and event management. It’s more than just an email marketing solution. It also includes a transactional email API that lets you integrate emails into your web or mobile app. This functionality will allow you to send milestone notifications, upgrade confirmations, invoice reminders, and other important messages through your app.
Mailjet Features:
- A/B Testing (Premium).
- API / Webhooks.
- Email Analytics.
- Email Builder.
- Online Support (Basic).
- SMTP Relay.
- Transactional Emails.
- Transactional SMS (Separate Pricing).
2. SendinBlue
SendinBlue is a reasonably new email marketing service, but it’s quickly gaining a following. It offers a wide range of features, including automated emails, surveys, and event management. Sendinblue is a commercial-grade email marketing and SMS marketing solution. Their target audience creation technology lets you send as many emails as you like to a selected group of people based on their activity. You can also use their email marketing software to create so-called transactional emails for your website. They also provide more cost-effective premium plans for company owners, including a free plan that never expires.
SendInBlue Features
- Email marketing automation
- Email newsletters
- Facebook ads
- Landing pages
- Live Analytics
- Live chat
- SMS campaigns
3. HubSpot Email Marketing
HubSpot is an all-in-one marketing solution that aims to help you expand your business, but it goes beyond MailChimp in terms of sophistication. One of the primary reasons small, medium, and large companies choose HubSpot is its marketing platform, which includes email marketing, CRM, automation workflows, sales tools, website builder, operation hub, and more. With comprehensive email marketing services, you’ll receive a full suite of campaign management and automation capabilities to drive sales and conversions.
Features of HubSpot
- A/B Testing
- Email Analytics
- Email Builder
- Email comparison reporting
- Email Templates
- List segmentation
- Marketing Automation Workflows
- Personalization
4. Moosend
Mozenend is an email marketing service provider that has been in business for 10 years. It provides simple, easy-to-use tools with a clean and modern design to help clubs, associations, nonprofits, businesses, and other organizations to grow their reach through email communication. Moosend is a marketing platform that includes email and autoresponders and landing page creation, eCommerce integrations, and marketing automation processes. With a landing page builder, eCommerce linkages, and marketing automation functions, it is in many ways.
Moosend Features
- Ecommerce Integration / Behavioral Targeting (WooCommerce).
- Email Analytics.
- Email Builder.
- Email Templates.
- Landing Page Builder.
- Marketing Automation Workflows.
- Weather-Based Recommendations.
5. MailerLite
MailerLite is a Mailchimp competitor, and alternative exclusively focused on providing their clients with a more straightforward email marketing solution, hence the name, lite. It has segmentation, A/B testing, direct email and landing page builders, automated processes, and more. The Facebook Ads Manager has a user-friendly email editor and pre-made email templates for various campaigns. They provide a variety of customization alternatives and templates to assist you in achieving your goals. It offers sophisticated email targeting, segmentation, and personalization tools to help you reach the right people at the right time. With built-in real-time metrics or A/B tests, you can evaluate your marketing campaigns and improve them.
MailerLite Features
- Analytics.
- Custom HTML, Email Templates, and Click Maps
- Delivery by Time Zone
- Ecommerce Integration / Behavioral Targeting
- Email & Landing Page Builder
- Multi-User Accounts.
- Segmentation & Personalization
- Surveys
6. Drip
Drip is a popular eCommerce email marketing automation platform. It allows you to reach consumers via emails and text messages by incorporating multi-channel touchpoints. They’re a company that specializes in letting you store and manage people based on how they use your site. Their API script will allow you to collect user data and save it in tags, events, and custom fields. Furthermore, their automation workflow builder allows you to automate reaching out to customers at the most effective time based on their buying journey behavior. If you want to integrate your email marketing service with an eCommerce platform like WooCommerce, BigCommerce, or Shopify, Drip is the ideal Mailchimp alternative.
Drip Features
- A/B Testing
- Email Builder, Analytics, and Templates
- Marketing Automation Workflows.
- Multiple Integrations
- Product Recommendations
- Revenue/ROI Reporting
- Sales CRM
- Segmentation & Personalization
- SMS
- Website Tracking
7. Zoho Campaigns
Zoho Campaigns is a great email marketing tool that offers all the features you need to create, send, track and measure your email campaigns. It’s easy to use, has an intuitive interface, and provides good value for money. It comes with advanced email marketing capabilities such as segmentation, A/B testing, dynamic content, and native integration with Zoho CRM. The free tier has a limit of 2,000 subscribers, 12,000 emails, and five users per account. It includes the most important email marketing capabilities, such as segmentation, a/b testing, and personalization via merge tags and dynamic content. However, it does not include eCommerce integrations or smart marketing automation processes.
Zoho Campaigns Features
- A/B Testing
- Ecommerce Integration
- Email Analytics
- Email Builder & Templates
- Marketing Automation Workflows
- Multi-User Accounts
- Native Zoho CRM Integration
- Segmentation & Email Personalization
- Social Media Posting
8. AWeber
Another option to connect with your audience and boost business growth is AWeber, a fantastic email marketing software that connects you with your clients. It includes automated blog newsletter emails made easy with auto-fetching articles, beautiful email templates for HTML newsletters, smart unsubscribe management, email analytics, list segmentation, and automation tools. AWeber’s most popular plan starts at $29 per month and offers many great features like split testing, autoresponders, list management, and more. With a free email subscription, AWeker is an alternative to Mailchimp with similar capabilities. The number of subscribers required for the Pro pricing plans is adaptable.
AWeber Features
- 700+ Email Templates with Email Builder
- A/B Testing
- CMS Integration
- Ecommerce Integration
- Email Analytics
- Marketing Automation Workflows
- Customer Support
- Segmentation & Personalization
- Stock Photo Library
9. GetResponse
Another well-known email marketing platform is GetResponse, which has kept up with the times to satisfy the demands of modern businesses in 2021. Their brand-new feature “Autofunnel” allows you to design, manage, and execute complete marketing funnels, including social advertising, audience generation, landing pages, webinars, popup lead capture and payment processor integration. While the higher-tier plans might appear to be pricey compared to choices like a landing page builder and a complete funnel management system, they can help you save money on overall marketing software expenses.
GetResponse Features
- A/B Testing
- Ecommerce & CMS Integration
- Email Analytics
- Email Builder & Templates
- Landing Page Builder
- Marketing Automation Workflows
- Marketing Funnels
- Payment Gateway Integration.
- Segmentation & Personalization
10. Autopilot
Autopilot provides a great alternative to Mailchimp. This tool gives users the ability to collect form submissions and send email newsletters with ease. Not only can you store your contacts, but you can also use Autopilot as an automation tool to send drip emails about deals or promotions. In addition, it comes with advanced reports that give marketers insights into how their campaigns are performing.
Autopilot distinguishes itself from competitors with a more natural, intuitive, and visual user interface. However, that does not imply that the engine has less power. You can opt for visual funnel/customer journey builder to add marketing automation activities such as emails, market segmentation, task creation, and assignment to messaging.
Autopilot Features
- CRM
- Customer Journey Maps
- Ecommerce Integration
- Email Builder, Analytics, & Templates
- Marketing Automation Workflows
- Multi-User Accounts
- Product Recommendations
- Revenue/ROI Reporting
- Website Tracking