A Facebook page is a public profile for the businesses, celebrities, brands, causes, and other organizations to reach their audience in an efficient manner. Instead of having friends on the regular Facebook accounts, a Facebook page can earn likes and fans. For a business which wants to place an identity online, building a Facebook fan base can help to a great extent. In addition, the Facebook pages also allow users to directly leave messages to the admin making the easier communication possible.
To create a Facebook page, you should have your own Facebook account. In other words, you can’t create Facebook pages without creating a personal account on Facebook. So create one and follow these instructions to signup for a Facebook page for your brand or business.
How to Create Facebook Page
- Go to Facebook page creation section.
- Now choose a Page category which fits your business the most.
- Be sure to select the sub-categories to specify your brand the most.
- Click the Get Started button and follow the on-screen instructions to complete the FB page creation.
This is how our Facebook page looks like.
Now you have successfully created an FB social media page. We are not done yet. To let people recognize your business or to make an online identity, you have to setup certain things. Moreover, unlike normal FB accounts, Facebook pages can do a lot more for an engaging audience. You could easily drive tons of traffic to your business website to earn more and more. Let’s have a quick look at the further steps you have to do after signing up for the Facebook page.
Add basic info
When somebody visits your page, you have to tell them what your page is all about and how they can reach you. For this, adding some of the basic info is necessary. To edit the information of your page, simply follow these steps.
- Go to your page.
- You will see a list of tabs on the left side like this.
- Click on the About tab, and you will be taken to a screen like this.
- Click on “Edit page info” link at the top right side of the about section.
- Now a popup where you could type your page info will show up. You could enter the details such as page description, your website, phone number, email address, etc.
- After changing the info, just close the popup.
You can see the added details on your page as well as in your about section. Now onwards, when someone visits your page, they will get a basic idea of your business and can easily contact you.
How invite people to like your Facebook page?
The Facebook page is successfully created, and it is the time to earn some popularity for your page. In most of the cases, the reputation of a brand is significantly impacted by the social engagement. So, engaging your audience and earning more and more Facebook followers is a must. Facebook ads are a good way to promote your page by spending some real money. We will cover more about the FB ads in our following articles. For now, let’s begin with inviting your existing friends to like the newly created page.
- Go to your Facebook page.
- Click on the three dots next to “Share” button.
- Click on “Invite Friends” option in the drop down.
- Now a popup showing all your friends will open up.
- Just click the “Invite” button next to each person to invite them to like your page.
That’s it. As soon as they get your invitation for liking your business page, they will do it. For the best conversion ratio, it is always recommended to invite the people who might like your business. Earning the targetted friends is one of the most important factors determining the popularity of your Facebook page.
How to promote your FB page or website?
If you failed to earn that many friends and reach out FB users organically, there is a promotion option provided by Facebook. The idea is simple. If you can spend some good amount on ads, you could easily reach thousands of people all around the globe. From our experience, the Facebook ads are extremely good to establish as an authority online business. Once used wisely, the FB ads can yield great results even at a limited budget. However, we recommend testing different possibilities by spending limited amounts on people you target.
Facebook ads allow you to choose the targetted audience by Country, Interest, Age, Gender, etc. So, you could reach the targetted audience much easier. The amount for running the ads is a per like or per click basis. So, you will never lose a penny without yielding the result. To create your first FB ad, just follow these steps.
- Go to your FB page.
- Click on the Promote button at the left side of the page.
- Choose your need. Click on “Get more website visitors” to earn visitors directly to your website. Click on “Promote your Page” to earn page likes.
- The FB ad setup screen will show up.
- Select the desired audience and interests from the left side. As a quick tip, the less developed countries will provide you more conversion rates for your money.
- Set your daily budget and period to run the ad. Also be sure to edit the ad if needed.
- Click on the “Promote” button to confirm the promotion.
- Continue the procedure and add a payment method. After paying for the ad, the Facebook team will review it, and your ad will start running within a few minutes.
It wasn’t so difficult to create a Facebook page and promote it. Was it? Also have a look at our best social media picks.